I'm currently Principal Product Designer at Hedgehog.
With over 16 years experience designing and leading in companies of all sizes, I've worked with fledgling startups, scale ups who have found product market fit and multinationals with millions of customers.
Co-host of the thistbh podcast with Will Thomas, where we discussed product design and leadership with people around the world. I also help run a community for design folk called Triangles.
Packfleet is a carbon-neutral, technology led delivery company, founded by three early Monzo employees.
I lead design across the whole business working on internal tools, branding, sales and operations. I'm also the product owner for our Recipient Experience, defining the roadmap and strategy for this essential part of the service.
As Head of Design at LendInvest I embedded design from the ground up and lead a tightly knit team of product designers and user researchers while overseeing design strategy, product design and brand design across the entire business.
The products and tools we designed were fundamental to LendInvest's IPO in Summer'21 and continue to be the foundation of the business going forward.
Education First are the market leaders in language education and the people who enable them to hold this title are their world class teachers. Working as part of a team spanning across three continents, I led the design on an internal tool which provides EF's teachers with the world class experience they deserve.
Whilst at Eurosport I led a number of cross team activities which culminated in a rearchitected service IA, a user centric approach to product strategy, their first design system and a unified vision for the experience which would serve their 200M+ users.
| Employment | Hedgehog Principal Product Designer · 2025 – Now |
|---|---|
| Packfleet Design & Product · 2023 – 2025 | |
| LendInvest Head of Design · 2020 – 2023 | |
| Education First
Lead Product Designer · 2019 – 2020 |
|
| Eurosport Senior User Experience Designer · 2017 – 2019 | |
| Paybase Senior User Experience Designer · 2016 – 2017 | |
| Yubl Senior User Experience Designer · 2015 – 2016 | |
| blinkbox User Experience Designer · 2012 – 2015 | |
| Lowe Profero Creative Technologist · 2010 – 2011 | |
| Education | University for the Creative Arts BA (Hons) Graphic Design: New Media · 2006 – 2009 |