Packfleet is a carbon-neutral, technology-led delivery company. I led design across the whole business, working on internal tools, branding, sales and operations. In addition, I was also the product owner for our Recipient Experience, defining the roadmap and strategy for this essential part of the service.
As Head of Design at LendInvest, I embedded design from the ground up and led a tight knit team of product designers and user researchers, overseeing design strategy, product design, and brand design across the entire business.
Whilst at Eurosport, I led a number of cross-team activities that culminated in a rearchitected service IA, a user-centric approach to product strategy, their first design system, and a unified vision for the experience that would serve their 200M+ users.
